Strategic Research-based Approaches for LinkedIn

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https://us02web.zoom.us/meeting/register/tZYufu6orz4oG9cd_G-8FtjBn_HqmrDQoVvv

 WORKSHOP DESCRIPTION:

Did you know …

·     LinkedIn has over 800+ million users (as of 11/21) worldwide and welcomes a new member every two seconds?

·     94% of recruiters are using LinkedIn to find job candidates and they spend an average of 6 seconds looking at either a resume or a LinkedIn profile?

This informative workshop will delve into a research-based philosophy and strategies to create a LinkedIn profile that is geared towards viewers with average attention spans of about 7 seconds. You’ll get insights into the role of cognitive neuroscience and how the evolution of the “digital brain” is central to what and how people skim online content. You’ll discover tips, tricks, and best practices to more strategically format your LinkedIn profile, optimize your use of keywords, and differentiate your personal brand.

 SPEAKER BIO

 Lynne M. Williams, Ed.D. Candidate, is the Executive Director of the Great Careers Group & BENG a volunteer-run 501(c)3 nonprofit organization that provides career education and networking connections for: 1) jobseekers in career transition, including veterans and 2) employed and self-employed for career management. She is also the President of ChemPharma.net, a professional association.

 In addition, Lynne writes resumes and LinkedIn profiles and presents unique research-based workshops on LinkedIn, resumes, the Applicant Tracking System, the Art of Networking In-Person & Online, and other career-related, social media, and technology topics. She is currently working on writing her doctoral dissertation on LinkedIn and is a contributing author to Find Your Fit: A Practical Guide to Landing the Job You Love along with the late Dick Bolles, the author of What Color is Your Parachute?.

 She writes a weekly career column in Vista.Today Montco.Today Delco.Today Bucksco.Today and other publications with LinkedIn tips and more. Read the SCORE Success Story! The 501(c)3 nonprofit was listed as #1 on the Philadelphia Business Journal’s Business Networking Associations in Dec 2020.