What’s Your Shtick? Personal Branding Online and Off

YOU WILL RECEIVE THE ZOOM LINK FEW DAYS PRIOR TO THE WEBINAR. YOU MUST LOG IN 5 MINUTES BEFORE THE SESSION STARTS.

 WORKSHOP DESCRIPTION:

In your pursuit to build your brand, you have to separate yourself in a competitive environment. You have to put yourself out there, elevate your game, and stand out.

 This presentation is all about YOU.

 • Learn how to determine your keywords for your resume and LinkedIn

• Learn tips and best practices for business & networking cards

• Learn the difference between taglines vs. slogans

• Explore the six-word memoir

• Perform a LinkedIn SWOT analysis of your profile

• Develop personal branding on LinkedIn

• Reflect on your online and offline reputation

• Create your action plan

        Join us to learn more!

 SPEAKER BIO

 Lynne M. Williams, Ed.D. Candidate, is the Executive Director of the Great Careers Group & BENG a volunteer-run 501(c)3 nonprofit organization that provides career education and networking connections for: 1) jobseekers in career transition, including veterans and 2) employed and self-employed for career management. She is also the President of ChemPharma.net, a professional association.

 In addition, Lynne writes resumes and LinkedIn profiles and presents unique research-based workshops on LinkedIn, resumes, the Applicant Tracking System, the Art of Networking In-Person & Online, and other career-related, social media, and technology topics. She is currently working on writing her doctoral dissertation on LinkedIn and is a contributing author to Find Your Fit: A Practical Guide to Landing the Job You Love along with the late Dick Bolles, the author of What Color is Your Parachute?.

 She writes a weekly career column in Vista.Today Montco.Today Delco.Today Bucksco.Today and other publications with LinkedIn tips and more. Read the SCORE Success Story! The 501(c)3 nonprofit was listed as #1 on the Philadelphia Business Journal’s Business Networking Associations in Dec 2020.